Who Invented the Coffee Break?

How a Psychologist and Maxwell House Coffee Created the Coffee Break

The coffee break is as much a part of American culture as baseball and apple pie. Who doesn’t look forward to that morning or afternoon excuse to take a break and grab a cup of coffee? But the question is: who started this wonderful tradition? What if I told you its origins have something to do with a behavioral psychologist named J.B. Watson and the American coffee company Maxwell House? Sound weird? Wait until you read the story.

J.B. Watson’s Ad for Maxwell House Coffee

J.B. Watson was an American psychologist whose ideas were the basis for behaviorism—the theoretical system famous for its experiment known as “Pavlov’s dog.” Essentially Watson and other behaviorists believed people could be trained to react in predictable ways through repetitive actions. This theory captured the interest of many corporate advertising agencies trying to find ways to lure the buying interest of the public.

After his time as an academic psychologist, Watson worked for an advertising agency that came up with the devious idea of using brain washing techniques created by psychologists to get people to buy their client’s products.

Eventually Watson worked on an advertisement for Maxwell House coffee, and in the commercial he incorporated the idea of a coffee break. Of course, if you were going to have a coffee break you had to be drinking Maxwell House coffee.

Did it work? Well, Up until the late 1980’s, Maxwell House coffee was the most purchased brand of coffee in the United States. I guess you could say Old Watson knew what he was doing.

Other Theories

Not everyone agrees with the claim Watson and the Maxwell House coffee company gave birth to the coffee break. Others argue the coffee break originated in Wisconsin in the 19th century when working moms would take mid-morning and mid-afternoon breaks to tend to their children. While they made breakfast and lunch, they’d enjoy a quick cup of Joe.

Another theory traces the story to two New York companies that claim they were the first employers to give their workers coffee breaks twice a day. At the same time, the labor movements of the early 20th century were pushing through minimum wage laws, labor unions, and benefits.

Today, a coffee break is taking place every minute. Whether you’re at home, at work or waiting in line at the bank, there’s bound to be a coffee machine somewhere, brewing up a fresh cup of Java. No matter how the coffee break originated, one thing is for sure: Americans around the country celebrate break time with a delicious cup of the good stuff.

A Company Molded With the Times: Wawa Coffee

The Wawa brand has come a long way from its beginnings as a dairy farm in Pennsylvania back in 1890. At a time when there was no way to keep milk from spoiling, local farms had to deliver fresh milk to your front door. This immediate delivery of fresh milk ensured it never spoiled.

It was not until the early 1960s that the company decided to change its business model. Once the pasteurization process was perfected, people no longer purchased their milk via home delivery, buying it instead at local stores.

The first Wawa convenience store opened in 1964 right on the heels of the new convenient store trend that developed throughout the United States, and the company has grown ever since. With over 195 million cups of coffee served every year and 500 Wawa stores in five states, Wawa has established itself as a legitimate household coffee blend.

Know for its smooth and mild flavor, Wawa Coffee and can be purchased in 2-ounce bags from CoffeeForLess.com in both caffeinated and decaffeinated blends. That means you no longer have to zip on over to your local store in order to enjoy a cup of this delicious coffee – now you can savor your favorite brew every morning in the convenience of your home.

Raising a Cup to Breast Cancer Awareness Month

The month of October is dedicated to an annual campaign with one mission in mind: to raise awareness to this widespread disease. By arming others with knowledge on how to detect cancer in its earliest stages, we can become more conscious of the afflictions of breast cancer and provide greater access to lifesaving services through donations. This year, Coffee For Less is joining the fight by teaming up with you, our loyal customers, over our shared love for coffee. We are raising a cup to contribute to the support and knowledge of free mammograms and the continued support on the dialogue for Breast Cancer Awareness.

As of now, it is still difficult to pinpoint what the exact causes of Breast Cancer are. Genetics, age, medical history, lifestyle, height and weight are all risk factors that may contribute to the disease. One in every eight women and one in every 1,000 men will develop Breast Cancer in their lifetime. Breast Cancer responds to treatment best with early detection, so breast self-exams are important to check for anomalies. However, mammograms remain the most effective method for early detection. The donations from Breast Cancer go to physician education, screening guidelines and efforts in increasing public awareness with the importance of yearly mammograms.

This Month, It’s Time to Think Pink

Be a part of something great and join us in our efforts to bring awareness to this disease. Bring hope to those diagnosed, and comfort to their loved ones.

new-york-supports-breast-cancer

According to published research in 2011, drinking coffee reduces the risk of anti-estrogen resistant estrogen-receptor negative breast cancer. Coffee also contains polyphenols which potentially reduce oxidative cell damage. According to preliminary research, antioxidants may play a role in reducing the risk of some types of breast cancer. When some researchers tested antioxidant levels on a variety of food, and they found coffee to be one of the number one sources of antioxidants in the American diet.

Rest assured the finest beans are selected and roasted to order to ensure freshness because that’s the quality of our New York Coffee brand. Our decaf selection is Swiss water process decaffeinated, which is a chemical free process where water is used to extract the caffeine. This month when you purchase our Special Pink bag of New York Coffee Blends, the proceeds will be donated to National Breast Cancer Foundation.

One Million Sales! The CoffeeForLess One In a Million Contest

One Million Coffee Sales Contest and Discount Code

ONE MILLION SALES! That’s right. CoffeeForLess has successfully served one million customer orders, making us a leader in online sales of coffee, tea, and K-Cup coffee refills. We will announce the winner who ordered our one-millionth sale as well as the runners up who purchased the 999,998th, 999,999th, 1,000,001st, and 1,000,002nd sales at CoffeeForLess.

In the meantime, visit our One In A Million Sales Celebration Contest Page. We are offering a deep discount code to the customers who have helped us achieve this milestone. Enjoy a 10% discount on coffee, tea, and K-Cup purchases for a limited time as we celebrate ONE MILLION SALES!

One Million Coffee Sales Contest Prizes

The One In A Million Contest offers the customer that purchases our one-millionth sale a CoffeeForLess gift certificate for $1,000. The 999,998th, 999,999th, 1,000,001st, and 1,000,002nd sales will earn their purchasers a $50 CoffeeForLess gift certificate. Naturally, terms and conditions apply.

The CoffeeForLess One in a Million 10% discount code expires in five days, so make your purchases while this CoffeeForLess coupon code is available and sign up for our promotional emails to get contest and  promotional offers at CoffeeForLess delivered directly to your inbox.

We are already preparing to offer the best prices for coffee, tea, K-Cups, and other beverage accessories for the next million sales. CoffeeForLess will continue its tradition of offering the best prices for coffee and beverage products online guaranteed.

Thank you, CoffeeForLess customers, for making it possible for us to offer these products to our coffee community at the best prices possible. It wouldn’t have been possible without you, and that is why every single customer is One in a Million to us.

995K Sales So Far: The CoffeeForLess One In a Million Contest

Coffee Contests and Coffee Giveaways

The heat is on, folks, as CoffeeForLess is rapidly approaching its one millionth sale. Your opportunity to win the prizes that we plan to award the one millionth sale customer and the two sales preceding and directly after the one millionth sale will soon pass. We have just recently passed 995,000 sales!

One million sales is a really big deal for a company that set out to provide online coffee sales at the best price possible. We’ve accomplished that goal, and we would never have been able to do it without each and every one of our customers.

So, in our eyes, each of you is one in a million, the community that has given us the opportunity to succeed. In order to commorate this milestone and give back to the coffee community that made it possible, we are offering our customers prizes during our One In A Million Sales Celebration Contest.

5K Sales From One In A Million Contest Prizes

The One In A Million Contest offers the customer that purchases our one-millionth sale a CoffeeForLess gift certificate for $1,000. The 999,998th, 999,999th, 1,000,001st, and 1,000,002nd sales will earn their purchasers a $50 CoffeeForLess gift certificate. (Naturally, terms and conditions apply.) Just imagine all of the coffee that you could buy with a $1,000 gift certificate to CoffeeForLess.

CoffeeForLess is also offering a 10% discount code on the One in a Million Contest page when we reach one million sales. This CoffeeForLess coupon code will expire by 11:59PM on Sunday, June 30th, 2013, so check the page regularly to take avoid missing the discount or sign up for our promotional emails to get updates on this contest and other promotions that CoffeeForLess offers.

At CoffeeForLess, we look forward to continuing to offer the best prices on your favorite coffee, tea, single cup coffee refills, coffee makers, and beverage service accessories for the next million sales too!

4 Tricks For The Best Coffee You Can Brew

How to Make The Best CoffeeCoffee has been elevated to an art in some cultures. Coffee drinkers across the globe pride themselves on their coffee preparations, and if you ask, most will tell you their method makes the best coffee. The best coffee, it seems, may not be a matter of preparation method or ritualistic artifice but instead all about the amount of care that goes into the cup.

Whether you use a percolator that’s been in your family for generations, a Moka pot, pour over funnels, a French press, drip coffee pots, or a single cup coffee maker, the best coffee comes from ingredients that are fresh and proper care of your coffee preparation device of choice.

We’ve gathered four simple tricks to help you enjoy the best coffee possible whenever you brew your favorite bean.

4 Ways to Ensure the Best Coffee

Follow these simple methods and you are practically guaranteed to enjoy a better cup of coffee. These methods of coffee preparation allow for your favorite method of coffee brewing, but by following these guidelines, you ensure that you are getting the best out of your beans.

1. Fresh Coffee is Best Coffee

Avoid old beans. Fresh, whole bean coffee holds its flavor and avoids as much oxidation as ground coffee can experience. For the best coffee possible, buy fresh beans and grind them as close to the moment of brewing as possible.

2. Coffee Grind Coarseness Matters

Investing in a good coffee grinder can truly upgrade your coffee experience. How finely or coarsely you grind your coffee beans directly impacts your coffee extraction no matter what method you use to do so. Too finely ground coffee may be too strong while too coarsely ground coffee may taste weak. Find the grind that fits your preferences for full flavor at the strength you like.

3. Good Water Makes the Best Coffee

There are only two ingredients in a cup of black coffee, so the water you use to brew your coffee will have a direct impact on your coffee’s flavor, body, and extraction potential.  Use filtered water or bottled water to ensure a clean, full flavor. Further, experiment with the proportion of ground coffee to ensure you are using the right ratio for your taste preferences.

4. Clean Your Coffee Equipment

Whether you’re running the BMW of espresso machines every day or pouring a kettle of boiled water over a funnel full of grounds, popping K-Cups in a Keurig or putting prepackaged coffee pods into the company urn, you will get the best coffee from clean equipment. It is essential to clean your coffee equipment and to descale coffee makers regularly exposed to tap water.

5 Hottest Coffee Trends Right Now

Pour Over Coffee Latest Single Cup Coffee TrendCoffee is finding its rightful place amongst the gourmet crowd, gaining an appreciation amongst many on par with fine wine. It is moving away from the utilitarian work-motivator and finding a comfortable home in the world of the gastronomical arts. One result of this transition has been a boom in artisanal coffee roasters, and another has been the adoption of new coffee preparation techniques that ensure a fresher, better extraction.

Today, we’re going to have a look at some of the emerging trends in coffee today and identify the five hottest coffee trends. While coffee still serves a utilitarian role in many lives, you can enjoy better coffee via the many methods of coffee preparation currently  growing in popularity.

Five Coffee Trends Raising the Coffee Bar

The five coffee trends below cover a spectrum of professional and personal choices that are influencing the way people drink their coffee. Many are focused on the quality and freshness of the extraction, often with a desire to brew a single cup or smaller volume of coffee more effectively and delicious-tasting.

Micro Roasting Beans

Small batch roasting is spreading across the country as a growing trend. Coffee shops are micro roasting green coffee beans. Coffee roasters are using equipment to brew smaller, more consistent batches of coffee, much as New York Coffee does. This trend has gone so far that many coffee fanatics are starting to roast green coffee beans at home. You really can’t get any fresher than that.

Cold Brewed Coffee

The last couple of years have seen the rise of the cold brewed coffee. This is coffee brewed in room temperature or lower water for as much as 24 hours. The cold extraction of coffee compounds provides a smoother, less bitter extraction that many compare to dark chocolate. While this method involves patience, it results in such an excellent brew that many companies are now bottling and selling cold brew coffee.

Pour Over Coffee Brewing

Pour over coffee is gaining in popularity so quickly that coffee shops across the country are investing in pour over coffee equipment to meet the demands of consumers.  Pour over coffee brewing is accomplished by putting a coffee filter into a glass or ceramic funnel, packing it with ground coffee, and then pouring boiled water through the grounds for the freshest extraction possible. Pour over coffee enthusiasts rave about the coffee produced with this method and the Hario V60 ceramic funnel cone  or the Chemex glass pour over coffee maker.

Light Roast Coffee Popularity

Ever since Starbucks stormed the American coffee scene in the 90s, Americans have been drinking more and more dark roast coffee. The trend seems to be reversing after nearly twenty years of dark roast dominance. Developing American palates are seeking out more complex flavors and really seeking to taste the bean rather than the roast. Light roast coffee is the way to do it.

Single Cup Coffee Brewing

Fresh, fresh, fresh! That’s how people want their coffee these days, leaving behind old stale carafes of heated-all-day coffee and embracing a single cup of coffee brewed on demand. While some use the pour over method to accomplish this goal, many are turning to single cup coffee makers to enjoy a fresh brew that is easy and convenient. Keurig K-Cup coffee makers are leading the way with this trend, but many other brands are arriving on the market to meet this consumer demand.

CoffeeForLess One in a Million Contest

Coffee Contest and Coffee Price Gift Certificates

At CoffeeForLess, we often comment on the fact that the community of coffee drinkers that are our customers are the best part of our business other than the coffee itself. We mean it. We have had the privilege of working with one of our favorite things, coffee, thanks to our customers, and we often try to come up with ideas for how we can give back to the community that has made us a success.

Recently, we noticed that we are approaching a fantastic milestone: one million sales! This is a pretty big deal for a company that set out to provide online coffee sales at the best price possible, and we recognize that we couldn’t have done it without each and every customer.

So, in our eyes, each of you is one in a million, the rare find that makes us fortunate to have you as a customer and the reason, we believe, that we have enjoyed the success that we have. In order to celebrate this milestone and the coffee community that have made it possible, we are holding the One In A Million Celebration Contest.

One In A Million Contest Prizes

We’re really excited about this milestone at CoffeeForLess, so we really dug deep and came up with a great idea to show our appreciation to our customers. We’re pretty proud of what we decided to do.

The customer whose purchase is our one-millionth sale will receive a CoffeeForLess gift certificate for $1,000. That’s a lot of coffee or a great upgrade to your current home or office coffee maker and still a lot of coffee! The 999,998th, 999,999th, 1,000,001st, and 1,000,002nd sales will earn their purchasers a $50 CoffeeForLess gift certificate. (Naturally, terms and conditions apply.)

The one million sale celebration doesn’t end there. Not only is CoffeeForLess giving away five prizes to our coffee-loving customers, we’re also going to offer a 10% discount code on the One in a Million Contest page when we reach one million sales. This CoffeeForLess coupon code will expire 11:59PM on Sunday, June 30th, 2013, so be sure to check the page often to take advantage of the discount or sign up for our promotional emails to get updates on this contest and other sales in the future.

We are excited to share this milestone with our community of customers. You can bet that we’ll continue to offer the best prices on your favorite coffee, teas, single cup coffee refills, coffee makers, and beverage service accessories for the next million sales too!

Green Coffee Beans Found to Help Diabetes and Weight Loss

Green Coffee Beans Cause Weight LossThe words of the day are “chlorogenic acid,” a natural substance found in green coffee beans. Scientists have been studying this substance in an attempt to understand its effect on the human body. Multiple studies have been done on chlorogenic acid, but two were published in the last few weeks that have potentially huge ramifications for those who enjoy coffee and those who suffer from either obesity or type 2 diabetes.

The chlorogenic acid in green coffee beans is a naturally occurring chemical that can be found in many fruits and vegetables, including apples, cherries, and plums. It appears to have little to no side effects when applied to the body in concentrated doses, and this fact has led to multiple studies being done as to its medical uses. What science is discovering is that the chlorogenic acid found so concentrated in green coffee beans seems to have significant positive health effects on metabolic processes.

Unfortunately, chlorogenic acid is mostly destroyed by the high heat used to roast coffee beans. Some of it does make it to your mug, though, giving it some positive health impact. To experience the full health benefits discussed below, one must take a concentrated extract of green coffee beans. Nobody recommends brewing green beans, though that would be a healthful tonic, because unroasted coffee beans have a very bitter, strongly sour, even grassy taste to them.

Health Benefits of Green Coffee Bean Extracts

Type 2 diabetes is a growing epidemic in the United States, one that affects more than 90 percent of the 26 million Americans with diabetes. A study on the body’s physiological response to green coffee bean extracts was the result of Dr. Joe Vinson observing that those who drank seven or more cups of coffee a day experienced a 50 percent risk reduction for type 2 diabetes compared to those who drank just two cups of coffee a day. This led Dr. Vinson on a quest to uncover what about coffee decreased the risk of type 2 diabetes. What he found was multiple studies that had shown that unroasted coffee bean extract had a regulating effect on blood sugar regulation. He studied this effect in further detail with excellent outcomes, resulting in as much as a 30 percent reduction in blood-glucose at just a daily 400mg extract dosage. Further, those who received the extract experienced weight loss.

With that in mind, Vinson did another study, studying the effects of green coffee beans on weight loss specifically, and what he found is good news to everyone looking to get ready for that summer beach body. Participants lost an average of 17 pounds of body mass in just 22 weeks. This amounted to a 10.5 percent decrease in overall body weight and a 16 percent decrease in body fat. These results were accomplished with no significant lifestyle changes other than the addition of green coffee bean extracts ranging from 700 to 1,050mgs dosage daily. Vinson simply connected the dots between his previous study and other studies that had shown that green coffee beans cause weight loss.

The good news for everyone is that there may be even more health benefits to green coffee beans yet uncovered, and while drinking roasted coffee daily may reduce the amount of those benefits received, a lesser percentage of those healthful compounds finds its way into every single cup that you brew.