Fair Trade Coffee Benefits Communities and the Environment


There’s nothing quite like the aroma and flavor of a freshly brewed cup of joe in the morning… or any time of day, really. It’s just the perfect pick-me-up you need to chase away your drowsiness, and kick yourself into high gear.

But do you know what’s even better than enjoying a great cup of coffee? The feeling you’ll get when you know that the java you’re savoring has been produced in accordance with fair trade coffee practices.

By now, you’ve probably seen plenty of purveyors advertising fair trade coffee. But what does the fair trade certification mean, and what are the benefits of filling your cup with beans procured by fair trade brands?

Fair Trade Means Better Lives for Farmers

Fair Trade K-Cups

A variety of fair trade coffee and K-Cups are available online.

Let’s hear it for coffee farmers! In many parts of the world, we can’t grow our own beans. Fortunately, there are coffee farmers in parts of the world where coffee beans will grow, and we’re able to enjoy the fruits of their labor.

In a nutshell, whenever you buy fair trade certified coffee, you’ll be able to rest assured that the farmers who grew your beans received a fair price for their products.

Fair Trade Coffee Encourages Organic Agriculture

Nearly 85% of the beans sold under the fair trade coffee label means that it’s organic. That’s because farmers are paid a premium for growing organic coffee beans. In purchasing fair trade coffee, you’re encouraging farmers to grow using sustainable methods, so you’re also benefiting the environment, and safeguarding that wonderful coffee-growing land for the java junkies of the future.

Fair Trade Builds Community

A portion of the proceeds from fair trade certified beans is earmarked for community development projects for the communities in which the coffee is grown. That means better schools, housing, healthcare, and education for the local residents.

Fair Trade Coffee Tastes Better

We’ve all had bad coffee at one time or another, and it’s a real letdown when you’re used to the good stuff. Mass-produced coffee may be less expensive, but you can often taste the difference, because the produce is not of the same quality. In contrast, fair-trade beans are generally rich, aromatic, flavorful, and robust, because they’re patiently grown in rich soils, and without all the toxic chemicals.

Where is coffee grown?

Fair Trade Coffee Is Better for Workers, Too

In order to become fair trade certified, farms have to meet certain labor criteria. They’re not permitted to use child labor, and they’re required to provide safe working conditions.

Fair Trade Cuts Out the Middleman

Fair trade importers purchase coffee directly from producer groups. Without middlemen taking a substantial portion of their profits, they’re better able to compete in the global market.

Go Fair Trade!

If you haven’t tried fair trade-certified coffee yet, then it’s high time you did. You’ll be impressed with the quality of the product, and you’ll feel good about drinking your favorite beverage.

Why Some People Prefer Bitter Coffee

Some People Actually Prefer Bitter Coffee by CoffeeForLess

Bitterness can be defined as a strong flavor or twinge of an aftertaste noted at the back of the tongue.

In the wild, bitterness is usually a sign that something should not be eaten. But over the course human history, we’ve developed something of an affection for this chemical warning sign. We drink bitter beer and cocktails. We savor bitter greens in juices and salads. We swig grapefruit juice at breakfast. And some of us even adore the taste of bitter coffee.

What Is Bitterness?

We’ve all tasted bitterness, but what is it, exactly? Basically, it can be defined as a strong flavor or twinge of an aftertaste noted at the back of the tongue. If acidity is bright and lively, bitterness is its dark and moody cousin.

Nice Genes

Human beings are very sensitive to bitterness, and we have been for a long time. There are 24 distinct genes for bitter sensitivity, which is more than we have for sweet, salty, or savory tastes.

Some people are “supertasters,” and it’s thought that they’re less likely to be interested in drinking bitter coffee or consuming other bitter foods or drinks. To them, bitterness can cause serious irritation. But for the rest of the population, bitter compounds can be tolerable, or even desirable.

Bitterness as Counterbalance in Coffee

Bitterness, in and of itself, is not what most would call a pleasant taste. But in combination with other flavors, bitter coffee can provide an interesting counterbalance.

A coffee with a bright, floral nose can be an even richer experience if there’s a certain amount of bitterness to add to its complexity. Bitterness can also make a coffee taste more full and robust, which is definitely a desirable quality.

Too Much of a Good Thing

Some coffee drinkers love an earthy cup of bitter coffee, while others prefer coffee that’s more acidic. But even for those who like their coffee on the bitter side, there’s a limit. And some varieties of bitterness are less desirable than others.

While a strong roast tends to make a coffee more bitter, those with a taste for it generally regard this type of bitterness as pleasantly substantial.

In contrast, even those who enjoy bitter taste sensations do not typically enjoy the type of bitterness that comes from over extraction during brewing. Coffee can also be made too bitter if its ground too finely, or if too much ground coffee is used to brew too few cups of coffee.

Best Coffee for Bitter Coffee Lovers

The coffee species Robusta is known for its bitterness. This type of bean is typically used to make instant coffee, but certain specialty coffees are blended with Robusta beans to provide a counterpoint to an especially bright bouquet.

And for those who love bitter coffee, some vendors offer pure Robusta coffee. So while Arabica is often seen as the superior choice, Robusta certainly has its share of admirers.

Customize Your Morning Coffee With a Personalized Coffee Cup Design

A Custom Coffee Cup Design Personalizes Your Morning Joe by CoffeeForLess

Ah, coffee. It’s the perfect way to start your day, and to keep it going. Of course, that morning pick-me-up is even better with a personalized coffee cup design.

Let Your Cup Do the Talking

Not a morning person? The only thing worse than the morning blues is having to explain that you don’t like to be bothered until you’ve had a couple of cups of coffee. So why not let your coffee cup do the talking for you, by creating your very own coffee cup design? Go with a mug that says. “I don’t like morning people. Or mornings. Or People.” Or, “I flunked anger management.”

Preserve Special Memories With Coffee Cup Designs

When the going gets tough at work, it’s good to remind yourself why you’re working so hard. You can custom order coffee mugs with pictures of your friends, family or pets. That way, when you’re in the midst of filling out some ridiculously unnecessary paperwork, you can take a moment to reflect on the people who make it all worthwhile.

The Joke’s On You

Image: Joe Ivory/Flickr

Image: Joe Ivory/Flickr

Laughter is the best medicine… next to coffee, of course. Bring a little bit of much-needed humor into your workday with a coffee cup design that says “Another 8 hours of pretending to work,” or “I’m silently correcting your grammar.”

Fun Shapes Work Well With Coffee Cup Designs

Who says coffee mugs can’t be works of art? We’ve seen cups shaped like prescription medicine bottles, guns, skulls, octopi, golf balls, donuts, and Rubik’s cubes. There are also coffee cup designs in the form of giraffes, skulls, hearts, and Ninja Turtles. There’s no need to settle for a boring coffee cup when you can have so much fun.

Tell Us What You Really Think

What if you’ve seen all the novelty coffee cups on the Internet, but none of them really conveys your message? No problem. You can order coffee cups that are custom printed with your own favorite catch-phrase, joke, motto, or quote. Plus, they’re available in custom colors and unique fonts.

Promote Your Brand With a Unique Coffee Cup Design

If you’re a small-business owner, you’re probably eager to increase your exposure. Why not order coffee cups designed with your logo and web address, and give or sell them to your clients or friends? Everyone can use an extra coffee cup, and wherever they go, they’ll be spreading awareness of your awesome business.

3D Printed Coffee Cups

You’ve probably heard that 3D printing is the next big thing. Have you seen some of the 3D printed coffee cups that makers are coming out with these days? They’re pretty amazing, especially for coffee cup designs. Check out the ones made last year by Cunicode. What a wild way to enjoy your joe!


Your Favorite Coffee Flavors Taste Even Better as Coffee Smoothies

It’s that time of year: the flowers are blooming, the night is losing its chill, and the birds are filling the mornings with song. Soon, it will be summertime. We love the warm weather, but drinking hot coffee on an equally hot day isn’t necessarily the most refreshing experience. And yes, we’ve heard those dubious rumors that drinking a steaming cup of java on a hot day can actually cool you down, but our money’s on cold brew, or better yet, coffee smoothies!

Coffee smoothies are the ideal warm-weather pick-me-up. They’re a frosty morning treat that will give you your daily jolt of caffeine, and you can mix in all sorts of healthy extras, taking your coffee smoothie to the next level.

Making a Coffee Smoothie? Start With Good Cold Brew

Any great coffee smoothie starts with good cold brew coffee. In a pinch, you can toss a spoon into the freezer and pour hot coffee over it to avoid melting all of your ice, but that only does so much. You still end up with tepid, watered-down cold brew. So let’s do this the right way. Though it requires some preparation, in the end, it’s totally worth it.

Start the cold brew for your coffee smoothie the night before with your favorite coffee beans, coarse ground. Add 1 part beans to every four parts water, put the mixture in a mason jar, and whip that bad boy into the refrigerator. Now go to sleep.

Yay! It’s tomorrow already. Get your mason jar out of the fridge, and use a fine strainer to filter out all the grounds. That’s it. Easy peasy. The first step of your coffee smoothie is complete!

It’s Coffee Chocolate Banana Smoothie Time

Now that you’ve made pro-level cold brew, you’re ready to make coffee smoothies. Let’s start with a classic: chocolate and bananas.

Mix 16 oz of chocolate milk or soymilk with two ounces of that strong cold brew we just made. Add a big banana or two small ones into the mix. Toss in a tablespoon of chia seeds, and blend to perfection. Serves two.

Fresh made Banana Milkshake

Vanilla Protein Blaster, Including Coffee Smoothie!

This version of a coffee smoothie is an excellent pre-workout drink. Make your vanilla protein shake as usual. Hemp and soy protein will do in a pinch, but we find that whey provides optimum results for this recipe. Add two tablespoons of plain Greek yogurt for some extra muscle fuel, and blend in half a cup of cold brew. Bam! Your coffee smoothie just got pumped up!

Tropic Lightning Coffee Smoothies

For this coffee smoothie recipe, you’ll need a cup of pineapple chunks (canned or fresh), 5oz light coconut milk, 3oz cold brew, 1oz of water, and some ice cubes, just for extra frostiness. Blend it all together, and voila: a pina colada with some serious kick!

The Wicked Green Speed Machine


via Jules, flickr.com

We know what you’re thinking: coffee smoothie that includes green juice? Come on. But don’t be frightened. This particular coffee smoothie is going to turn out great.
Here’s what we’re tossing into the blender:

  • A cup of cold brew
  • Two cups of rainbow chard, juiced
  • ¼ cup of rice milk
  • Two heaping tablespoons raw cocoa powder
  • Your sweetener of choice
  • A dash of vanilla extract
  • A tray full of ice cubes

Fire up the blender, and when you’re done, you’ll have a phytonutrient-rich super drink that will also give you a nice caffeine kick. We know this coffee smoothie might look a bit questionable, but just go with it. See? It’s great.

Lots of Your Favorite Treats are Coffee Flavored, But Coffee Soda?

Coffee Soda is Your New Favorite Treat at CoffeeForLess

Image: Roadsidepictures/Flickr

There are a few different ways of getting your morning caffeine fix. Some folks stop by the convenience store for a gulp-buster of caffeinated soda, while others prefer the mellow, earthy flavor of hot green tea. There are also caffeinated candy, gum, and energy drinks. And sure, we’ve always been fans of the classics: coffee and espresso. Lately though, we’ve been hearing a lot about coffee soda.

Coffee soda, you ask? That’s correct! And no, it’s not some crazy new energy drink filled with unpronounceable ingredients. Instead, it’s made with coffee beans, seltzer water, and cane sugar, all of which when combined creates coffee soda.

Lately, it seems like the stuff is poised to become a hot new coffee trend, but as it turns out, it’s not very new at all.

Manhattan Special

The Manhattan Special Company, which is actually based in Brooklyn’s Williamsburg neighborhood, has been bottling this mysterious hybrid of espresso and New York-style seltzer since before your grandpa was even a twinkle in his father’s eye.

The company was founded in 1895, and for more than 100 years, this family-owned business has been filling Manhattan Avenue with the bold aroma of its fine products. It was once a very popular beverage among local area teenagers, but these days, it seems to be making a comeback. It can typically be found in slews of New York bodegas and specialty shops.

Coffee Soda Manufacturers Who Are New to the Game

Now, Manhattan Special isn’t the only game in town. Austin, Texas has produced Coffer, a naturally carbonated version of the coffee soda. Starbucks added carbonators to its stores

Image: Coffee Time Soda Can, 1960's/Roadsidepictures, Flickr

Image: Coffee Time Soda Can, 1960’s/Roadsidepictures, Flickr

back in 2013, and there are rumors that coffee soda can be had there, too, if you know how to ask for it. Further, coffee sodas have been seen at trendy coffee shops across the country, from Portland to Providence.

Okay, But How Does Coffee Soda Actually Taste?

By now you’re probably wondering what all the fuss is about with coffee soda. While we can’t reach through the Internet and give you a can or a glass of coffee soda, we’ll do our best to explain the experience.

The Manhattan Special is what you might call an acquired taste, but not in a bad way. It’s got a rich, almost smoky aroma that will please your inner coffee lover. The carbonation is more similar of champagne than soda, so be careful if you’re just opening one that you’ve carried home in your bike basket. Coffee soda’s flavor can be very sweet, and there’s also something rich and creamy about it.

So Is Coffee Soda the Next Big Thing?

Will coffee soda ever supplant coffee as the coffee cognoscenti’s morning quaff of choice? We doubt that. But it’s still a delightful and novel way to experience your favorite bean, all while getting a little taste of Old New York, too.

Your Coffee Allergy Is More Likely To Be A Caffeine Allergy

Coffee Allergy Symptoms Are More Likely A Caffeine Allergy by CoffeeForLess

Believe it or not, there is such a thing as a coffee allergy. Usually the symptoms arise in the form of intestinal distress that may include diarrhea, gas, or vomiting. Some experience itchy eyes, rashes, and sneezing, together with other typical allergy symptoms. Since the symptoms often don’t arise until well after the initial ingestion of the coffee, it is easy to overlook the presence of a coffee allergy.

This time delay may also mask the real culprit, which is often caffeine. People may decide to give up coffee for a period of time, only to see that they still have allergy symptoms. During this time, their tea, soda, or chocolate habits may be causing discomfort due to the caffeine content.

How People Get a Caffeine (or Coffee) Allergy

Caffeine or coffee allergies are most often acquired over time, and tend to be the result of overuse rather than an inborn reaction. When people start drinking coffee, they notice caffeine’s stimulant effects. Then, over time, they develop a tolerance to the caffeine. This means that they start drinking more coffee to elicit the initial effect of the caffeine. Thus, their system becomes overloaded with caffeine, and the body, in time, reacts.

Cup of delicious cappuccino on the table

If you find that you are drinking more and more coffee and not receiving any stimulant benefit, but are experiencing typical allergic reactions to caffeine, it may be time to take some time off from coffee and caffeine. Once you have stopped for a period of time, it may be okay to return to coffee, but be careful to not let use get out of control again, or you may experience the allergic reaction. What is effectively happening is the same process that substance abusers go through during addiction. While coffee isn’t likely to ruin your family or your life, allergic reactions can make your life less than optimal. See how you fare after you reset your system.

Other Issues That May Be Augmenting Your Coffee Allergy

It could also be the case that your gastrointestinal system is being inflamed from some other source, which the caffeine and coffee is exacerbating. Examine your diet to see if other elements may be contributing to the symptoms you experience. For instance, alcohol, spicy foods, and milk may irritate the intestinal tract. Chocolate is known to irritate the body, as well, and is a food that also contains caffeine. Be on the lookout for foods that may be contributing to your overall caffeine load.

Allergies are never any fun, particularly an allergy that affects our enjoyment of coffee. However, with a little management, you may be able to reduce or eliminate your symptoms and resume drinking coffee, in moderation, every day. Consult with your doctor, however, to make sure that there isn’t an issue larger than a coffee allergy that’s bothering you.

Liven Up Your Friday Night with These Coffee Cocktail Recipes


True lovers of morning coffee often face a disappointing realization. Sure, if you work in an office environment, chances are pretty good that around 2 or 3pm, you’re ready for an afternoon pick-me-up, but after that… what are you supposed to do? Too much caffeine in the evening or after dinner may adversely affect your night’s sleep, and brewing up a full pot of coffee at home might be a bit much as you head into the later part of the evening.

Enter the amazing world of coffee cocktails, a paradise where two flavorful worlds collide to create something truly special – specifically, for the coffee fanatic. Let’s take a look at a few coffee cocktail recipes, both classic and exotic, for the coffee lover in you.

Classic Coffee Cocktail Recipes

Every great two-part combination that comes out of the food and beverage world is taken to legendary heights of flavor when the quality of each ingredient is scaled up. So these coffee cocktail recipes may sound simple due to their pronounced lack of ingredients, but the devil is in the details: the better the brew and the spirit you use, the better the cocktail, so don’t skimp on the quality of either.

The Irish Coffee is perhaps the most well-known coffee and alcohol combination. The good news is that this cocktail coffee recipe is maybe as easy as it gets: simply combine 1.5oz of Jameson Irish Whiskey with a hot cup of coffee, and a teaspoon or two of sugar if you prefer it on the sweet side.

The Spanish Coffee cocktail recipe is another simple classic one. Start with your favorite brandy snifter for the vessel, and add in 0.75oz of brandy, together with 0.25oz of Kahlua. Top the combination off with hot coffee, and a float of whipped cream for a dash of sweet-creamy goodness.

Lovers of The Big Lebowski will know the White Russian coffee cocktail recipe by heart, but for the rest of us, this classic cocktail recipe goes like this. Combine the following ingredients into a shaker with ice: 2oz vodka, 1oz Kahlua, 1oz cream, 0.5oz cold-brewed or chilled coffee. Shake the ingredients together and pour into an Old Fashioned glass for serving.

More Exotic Coffee Cocktail Recipes

One of the more exotic and involved coffee cocktail recipes is the Café Brasileiro, which yields a rich and complex drink that’s not as sweet as you might think, given the recipe’s ingredients. For this coffee cocktail recipe, start by adding the seeds of a Vanilla bean to 2oz of heavy cream in a cocktail shaker, and shake until frothy. Next, add 1.5oz Cachaca, 0.5oz chocolate liqueur, and 2.5oz fresh hot coffee to a clear mug so you can see the drink as it’s being created. Pour the frothy vanilla combination over the other ingredients, which should float on top, adding extra sweetness with each sip!

We like the Black Forest cocktail, which combines the tastes of stout beer with nuts and chocolate to create a coffee cocktail recipe you won’t soon forget. Add the following ingredients into a shaker with ice: 2oz cold-brewed or chilled coffee, 0.25oz Benedictine, 0.25oz maraschino liqueur. Shake together and strain out the ice, pouring the mix over a fluted champagne glass. Perfect for a fabulous brunch cocktail with coffee!

Creating Coffee Cocktail Recipes of Your Own

Now that we’ve covered a bit of ground when it comes to classic and simple, or exotic and complex coffee cocktail recipes, it’s time to try a few of your own. Why not try a classic peaty Scotch with your morning brew? Or perhaps a bit of Bourbon and whipped cream might make for a delightful combo. With just a bit of experimenting, you might stumble on a brand new coffee cocktail classic!

Kick Up Your Favorite Recipes by Cooking With Coffee

No one can imagine Tiramisu made without coffee, but did you know that coffee is a great enhancer for many other types of dishes? The acidic, earthy tones of coffee boost flavors in both sweet and savory dishes, which makes cooking with coffee a wise choice in the kitchen. Coffee gives your dish that special, added depth of flavor. So whether you brew a cup fresh or use what’s left over from your morning pot, consider using coffee as your “secret ingredient” next time you head for the kitchen.

Cooking With Coffee to Make Sweets

There’s no need to have a special recipe to add coffee to your next dessert. Simply replace the liquid portion with the same portion of coffee, and Bam! You’re cooking with coffee! Coffee compliments most dessert dishes, especially those made with chocolate: cakes, puddings, fudge, muffins, pies and ice cream. Use coffee in place of water, or as a replacement for milk.

Cooking With Coffee for Sweets

Tasty muffin cakes with chocolate and spices

For a powerful taste booster, try using coffee grounds when you bake. Coffee grounds are especially delicious in recipes that feature nuts: coffee cake, pecan pie, muffins, or cakes. For baking, use grounds that have already gone through the brewing process, and because coffee grounds are so strong, use them sparingly. Mix the grounds into liquids, or replace a small portion of flour with them. You can also use instant espresso if the recipe has a smooth finish, like ice cream, or when you want a stronger flavor than just liquid coffee will provide.

Cooking With Coffee in Savory Dishes

For centuries, chefs have used coffee in Mexican chicken, beef, or pork mole dishes, and cooking with coffee and chipotle makes for an excellent combination. But the reality is that coffee goes well with all sorts of meats.

Coffee rubbed pork belly

Coffee rubbed Pork Belly via Alan Teo, flickr.com

From rubs to sauces, consider cooking with coffee to intensify other savory meat dishes. Add a small amount of coffee grounds to your rub mixture for grilled pork or beef, and for deeper flavors – with or without BBQ sauce. You can add it to: pork loin, steak, ribs or pot roast, as well. The acid in coffee paired together with the earthy, soft flavor makes an excellent addition to the liquid in any meat you plan to braise. Just use coffee in the same quantity as you would usually use wine.

Save Your Leftover Coffee for Cooking

Refrigerate your leftover coffee and coffee grounds so you will have a fresh supply on hand the next time you plan to cook a savory dish or prepare a dessert. Just remember this simple rule for cooking with coffee: proportionately use liquid coffee to replace liquids in cooking, but grounds are stronger, so use them sparingly. Experiment by cooking with coffee and expect to have someone ask you, “What’s your secret ingredient?”

Promoting Arts Awareness Through Coffee

Community is a big part of our mission at CoffeeForLess. That’s why we’re excited to announce our partnership with Arts For All, a New York City-based non-profit organization that provides under-served children the chance to discover and develop their creative side through arts outreach.

The value art can bring to a child’s life — building, creating, learning, doing — can last a lifetime, and it’s been proven that children who make art are stronger readers and get better grades in both math and science. Through their efforts, Arts For All aims to use art to instill self-confidence, self-expression, teamwork, resilience, and creativity in children.

This is a mission we’re very fond of, started by the late, great Vice President of CoffeeForLess.com, Zachary Ciperski. Zachary was well known for his caring and giving nature, and we’re very proud to carry on this partnership in his name.

Fine Coffee for Fine Arts

You can support this great cause by purchasing one of our signature Purple Bag coffee blends of New York Coffee. Proceeds for every bag purchased through CoffeeForLess.com will be directly donated to Arts For All, which will help bring creative workshops to over 3,500 in-need NYC children.


Shop Arts For All Charitable Coffees

Choose from four blends of ground coffee, appropriately themed in honor of the core principles championed by Arts For All: Resilience 100% Colombian, Self Express-O Blend, Confidence Builder Blend Decaf, and Creative Blend. Each one is delivered in a beautiful purple bag and contains our signature house blend of New York Coffee. Make a difference in children’s lives while enjoying a delicious cup of coffee.

We thank you for your help in promoting awareness for Arts For All. Together we can remove barriers and help children explore the arts who may otherwise face socio-economic, physical, or emotional barriers in doing so. Visit our dedicated partnership page at coffeeforless.com/nyc-youth-arts-for-all, and learn more about this uniquely enriching outreach program at arts-for-all.org.

Have a story to tell about your experience with art and community? Share yours in the comments section below and we’ll help spread the word.


Get Up, Stand Up With Marley Coffee

Jamaica is famous for Reggae music and having some of richest soil for growing coffee. That’s why Rohan Marley, son of the legendary Bob Marley, has returned to his father’s estate in Jamaica to create Marley Coffee. Founded in 2009, Rohan set out to complete the other half of his father’s dream by coming back home to farm.

Varieties of Jamaica Blue Mountain coffee began flourishing in the 1700’s and continue to be some of the most sought-after coffees in the world. What makes Rohan’s brew of coffee unique is that the beans are grown on the family’s 52-acre estate farm with no genetic engineering or use of pesticides in the production process. In fact, Marley Coffee is certified organic by the United States Department of Agriculture and the Organic Crop Improvement Association of Canada, OCIA.

Rohan and the other members of the company pride themselves on producing coffee through sustainable methods. This means the production process doesn’t just take from the environment, it also gives back by growing new trees and shrubbery after the
land is tilled. The company recently partnered with the Rain Forest Alliance, using the organizations guidance on how to produce coffee in ecologically friendly ways.

Community is also another important principle of Marley Coffee. The company has created economic opportunities in Jamaica and other parts of the world through their coffee producing methods. The jobs provide a living for many growers who would otherwise not be able to earn a livable wage.

You can find Marley Coffee online, at retail stores like Safeway or Whole Foods and others throughout the United States and Canada. Rohan believes that as the organic movement continues to grow and become commonplace in the everyday diet, Marley Coffee will be positioned to be a major player in the coffee market. If things work out like he expects, it won’t be long until you’ll see bags of Marley Coffee alongside those of Starbucks and Dunkin’ Donuts.