Starbucks has announced their new single serve coffee maker, the Verismo, and many are wondering if Keurig will soon have a serious competitor for their Keurig K-Cup systems. The truth of the matter though is that the Verismo is more similar to the Tassimo T-Discs coffee makers already on the market. While Keurig holds much loyalty in the single serve coffee maker market, the Verismo may well give Keurig stiff competition thanks to the mass brand recognition of Starbucks.
The Verismo does not truly compete directly with Keurig machines because it specializes in espresso and milk beverages, much as Starbucks does. Few people go to Starbucks for a cup of regular coffee, and many rely on their Keurig for just this type of daily coffee. The focus of the Verismo on lattes and cappuccinos puts it in direct competition with Tassimo, a brand of single serve coffee maker whose owners entrust their espresso and milk drinks to a single serve coffee maker.
The Verismo Pod Vs. The Tassimo T-Disc in the Single Serve Coffee Maker Wars
The great difference that has always had Keurig and Tassimo competing for a different customer base has been Tassimo’s focus on espresso and espresso and milk drinks while Keurig focuses almost exclusively on an old fashioned cup of coffee. What separated the two was Tassimo’s milk T-Discs and their ability to produce steamed milk on demand in order to produce reasonably authentic lattes and cappuccinos.
Now, Starbucks’ new single serve coffee maker is making waves by introducing its own milk pods that are used to produce Starbucks lattes and cappuccinos at the push of a button. What seems to set the Verismo apart from Tassimo machines is that many already have a love for the taste of Starbucks, and early reviews suggest that lattes and cappuccinos made by the Verismo taste very much like an espresso drink from a Starbucks coffee shop.
Whether the Verismo will take the place of the Tassimo single serve coffee maker and whether it will shake up Keurig’s hold on the single serve coffee maker market is yet to be seen, but one thing is for sure, Starbucks has chosen a more penetrable target audience than if they had chosen to compete directly with Keurig from the outset.
Stay tuned for more developments in the single cup coffee maker wars!