When you shop at CoffeeForLess.com you will accumulate Loyalty Points. Upon registering for an account with CoffeeForLess.com you are automatically enrolled in our Loyalty Points program. CoffeeForLess.com members who are signed in during checkout will have loyalty points credited to their account. Note that membership with CoffeeForLess.com, while not required in order to use our site (we offer a "guest user" checkout option), is FREE and can be canceled at any time without penalty, fee or obligation. Loyalty points can then be traded in for discounts on any of your purchases at CoffeeForLess.com. Each dollar you spend on Coffeeforless.com earns you 1 point. Every 100 points accumulated can be exchanged for $1.00 of in-store credit, gift certificates or select gifts.